Eastern Woodland Print Communications

Corporate Identity & Marketing Kit
Eastern Woodland Print Communications

Eastern Woodland Print Communications "are a self-sufficient Native owned and operated print communications company with particular interest and expertise in serving the First Nation community and related government agencies." As a non-Native it was important for me to really understand the history, culture and visual language of the Mi'kmaq so I researched and read everything I could get my hands on that related to Mi'kmaw culture. I combined images of the natural environment with traditional motifs like the eight-pointed star and double-rainbow to create a corporate identity true to L'nui'ta'smik - the Mi'kmaw Way. The logo is a stylized reworking of the Double Curve motif, one of the oldest Mi'kmaw design traditions.